Find Your Audience

One of the most important things we can do as parents, men, and believers is to find our audience.  We’re told to go, make disciples of the world. We are touched on the heart with the mission to share our faith and be present.

You may be thinking, what can I do?

Check out this article posted today at Bleacher Report.

Carl Lentz is a former college basketball player who found his way into ministry.  He connected with Hillsong church and helped to open their first US location in New York City. He also made friendships with some of the top stars in the NBA.

Lentz has officiated funerals for the families of NBA players, married players to their spouses, and even baptized Kevin Durant in the pool at his home.

So what can we learn from this athlete turned preacher/advocate?

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Photo Credit: Fuzzy Images via Compfight cc

Appearance doesn’t matter. The article mentions Lentz’s tattoos and mohawk haircut, even quoting one NBA player as being impressed that Lentz was not another “old white guy” behind a pulpit.

You are equipped for your ministry.

I’ll say it again, you are equipped for your ministry.  Your appearance, whether buttoned up or casual, relates you to an audience.  Never count yourself out because of your looks.

Size doesn’t matter. Hillsong NYC has eight services on a Sunday. They are located near Madison Square Garden. For NBA players in the city, it is a perfect spot. Your church may not match Hillsong’s size, yet those walking through the doors are there for a reason. I believe God draws people close every week.

Be prepared to reach out, whether your church is eighty or 8,000 people. Your handshake and hug may be the one that makes a difference in the lives of a new visitor.

-Your connection is already there. Lentz was a former college basketball player at N.C. State.  That gave him an instant bond over basketball. What do you do for a living? Find a community related to your talents and profession. If you are a contractor, you’ll have a bridge of connection with other construction people in your area.  If you are a lawyer, check out the law offices.

Find your peers and serve with them.  Lentz takes players to local homeless shelters to distribute food. He had players working with Hurricane Sandy relief efforts, some driving to construction sites directly after practice.

Lentz shares the language of basketball.  Your language, whatever it may be, can be valuable to lift up and encourage those friends and family around you and that is our true calling.

We must make a difference and the time to start is now. You are in the perfect place and time.

Think about that and take the first step.

~Matt

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2 thoughts on “Find Your Audience

  1. Great stuff. I’ve recently started thinking on this topic with more actionable energy. Thinking a lot about what a new area of service or ministry might look like in my life. Thanks for the nudge!

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