We live in a world of noise.
Over the past week, I’ve worked in an office spot that allowed me a view of a waiting room television. It stays on one channel throughout the week, the local ABC affiliate, and the day is a cycle of news and talk shows.
Everyone has an agenda. Nothing is unbiased. Between shootings and alligators taking children, Florida is in the midst of a horrific stretch.
I’ve subscribed to a few different newsletters and one gave me something valuable on Wednesday. It included a free copy of Steven Pressfield’s new book, No One Wants to Read Your Sh*t and What You Can do About It.
I loved his book, The War of Art and this is another powerhouse about writing. His opening chapters make a powerful point.
No one wants to hear what you have to say.
There is a solution to this problem, according to Pressfield.
Know your concept. Inject it with emotion. Make it unique. Make it stand out.
We often write, and speak, to hear ourselves talk. We stand on our message and think, for the sake of our own importance, it will automatically spread like wildfire.
Some marriages and families operate like this for years.
Emotion, and honesty, are risks. What if we lived like we had to earn our audience? How would that change our communication? How would it shape our stories?
This weekend, think about investing value into your days. Make the conversations and experiences count.
As a husband and father, I’m trying my best with Val and the boys. I’m trying my best with myself, looking into the mirror and being honest, having faith, and keeping the courage to move forward.
If you are alive and reading this, your story isn’t over yet. Make it count.